As your clients have many options driving their business case for counsel, your firm needs to remain nimble in servicing your clients and addressing their legal needs.

For years, law firms like yours have been focusing their attentions on associate recruitment, training and development, elevation, and transition strategies.

To attain your goals, you want to manage others’ perceptions. But you cannot control how others perceive you.

Your firm is not alone in grappling if and when professional coaching should be applied at your firm and how best to roll it out.

You want to be your clients’ choice. Your clients have a large pool of external counsel from whom to choose their trusted advisors.

You always want closure. The follow up is the most sensitive part of your relationship endeavors. If you don’t close the circle on your efforts, you potentially leave money on the table.

You may think because you hire more lawyers to build your firm’s bench strength and dedicate resources to get business all will add up to winning more work. Unfortunately, it doesn’t work that way.

In the fast new normal of social media there will always be a shiny new network. One lasting network that only grows in popularity is LinkedIn.

Now is the time to embrace the new year and commit to those resolutions you want to realize in 2019.

As this is the last episode of 2018, take inventory of your business development achievements of the past year.