You want to be your clients’ choice.
Your clients have a large pool of external counsel from whom to choose their trusted advisors.
You have control in becoming your clients’ choice. All successful client relationships are built on earned trust. You are responsible for proactively earning your clients’ trust and growing your client relationships into successful mandates.
It takes time to earn trust and each interaction highlights the value that you bring to each situation and stakeholder.
Consider distinguishing yourself from others that your clients might consider as their potential counsel. Leverage ways to position yourself to earn your clients’ trust and be selected as the person to whom your clients readily and proactively turn for advice and service.
To stay on top of your efforts and treat each communication and client uniquely, tune into After It Rains, video #34, and be your clients’ choice.
Let it rain.