Being smart gets you 60% of the way to achieving your success.
The remaining 40% of your success quotient is power-driven by your effectiveness.
By leveraging your smarts, your effectiveness ensures that you add value, provide exemplary client service, and maximize your profitability.
You control how you demonstrate your effectiveness to others.
Your ability to strategically and expertly manage your communication will enable you to be perceived as you want to be seen.
Your effectiveness is unique to you.
Your effectiveness has clients reach out to you over other colleagues at the firm.