Your team is integral to your firm’s success and you want to consistently use them effectively to service your clients. To be successful, you want to act like the manager of a baseball club. Compare your lawyers to baseball players and think of your client matters as specific ball games. Like ball players, when your lawyers are well-positioned and prepared, they will effectively carry out their responsibilities on their projects.
How should you wrap your arms around being innovative? Focus on your innovativeness as a direct relationship to your productivity and efficiencies, talent development, and career progression. The net result will be that you and your firm are trusted and respected, and your client service executed successfully. Sponsoring and supporting innovativeness does not require that you and your firm do a clean sweep of all your products, services, and processes for the sake of change. Nor do you need to categorically adapt new and, potentially, untested procedures across the board.