Debra Forman facilitated a half-day workshop for the members of EurAvocat, a European Lawyers Network.

Cross-selling is all about leveraging. The key value in cross-selling is to unite with others to go after the same target.

Cross-selling is all about leveraging. The key value in cross-selling is to unite with others to go after the same target. You can leverage and deepen your client relationships by introducing your colleagues and their expertise to your key clients and leverage and deepen your colleagues’ relationships by introducing your expertise to their contacts.