Client exposure is sadly another area where many of your colleagues are elbowed out in favour of those with the loudest voices or biggest books of business. Too frequently, your firm rolls out the same people on different pitches, simply because these lawyers have been used on earlier pitches and have institutionally become the go-to team.

Regardless of your firm’s size, there is depth of talent, which you want to expose and share with current and prospective clients.

Now is the time to stop pushing the “repeat” button when selecting your pitch team.