Marketing is the overt branding piece within the trilogy of networking, marketing and sales. Networking will always get you through the door. Marketing will provide the hook to explore the discussion, enabling the sales piece to close the deal.
When you market, this is the opportune time for you to promote and focus on your brand. You strategically select ways to share your message and expertise in order to further leverage your relationships. Your contacts and clients are all different, their needs and wants vary and their expectations in terms of your services are unique to their circumstances.