It is fair to say that you do not originate work by simply asking for it.

Instead, having a business plan that includes a section on new business is an effective platform from which to build your business and keep track of your originations.

It is no small feat to land a new client. To underline your efforts in business development undertakings, you want to ensure that you share and highlight appropriate information when listing your current origination status, enabling you to exhibit your expertise and experience when forecasting your future wins.